Jack Heald The Wizard of Ads Partners Journey from Corporate Misfit to Creative Ad Writer

Dennis Collins: 00:00:10

Hello again, and welcome to Connect and Convert, the Sales

Dennis Collins: 00:00:14

Accelerator Podcast, where we offer insider secrets to small business owners

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to grow their sales faster than ever.

Dennis Collins: 00:00:24

Hey, today is a very special day.

Dennis Collins: 00:00:27

I'm Dennis Collins.

Dennis Collins: 00:00:28

Hey, Leah, are you there?

Dennis Collins: 00:00:30

My partner in crime?

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There she is.

Dennis Collins: 00:00:33

Hey, Dennis, how you doing?

Dennis Collins: 00:00:35

Leah Bumfrey back.

Dennis Collins: 00:00:37

She keeps coming back.

Dennis Collins: 00:00:38

I don't know.

Dennis Collins: 00:00:40

Thank you for coming back.

Leah Bumphrey: 00:00:41

Yeah, keep me away from a good thing, Dennis.

Dennis Collins: 00:00:44

I couldn't do it without you.

Dennis Collins: 00:00:47

Hey, you know something?

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I think you're excited.

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I know I am because we have today a very special guest.

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This is a gentleman that you and I met not that long ago.

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At least for me, it wasn't that long ago.

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And when he made his entrance into the room we were in, there

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was no missing this gentleman.

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He wore an amazing top hat.

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I mean, a real honest to God top hat.

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And this man took all the air out of the room.

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He did.

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He wore it well, and he happens to be a lovely person.

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He is also a wizard of ads partner, one of our partners,

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one of our business partners.

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So it is our pleasure.

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And ever since I saw him walk in with that hat, I said, we gotta interview this guy.

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We got to talk to him.

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We got to know what's.

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Under that hat.

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What's under that?

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So Let's welcome Why don't you welcome our guest leah?

Dennis Collins: 00:01:48

Welcome him

Leah Bumphrey: 00:01:51

jack.

Leah Bumphrey: 00:01:52

Come on down You are the next interviewer on Connect and convert.

Leah Bumphrey: 00:01:57

We're ready for you Let's

Dennis Collins: 00:02:00

connect Absolutely.

Dennis Collins: 00:02:01

Let's do a little connecting and converting jack keels.

Dennis Collins: 00:02:05

How are you buddy?

Jack Heald: 00:02:08

I'm doing really good It's good to be with you guys

Dennis Collins: 00:02:12

Well, thank you for I don't warn

Leah Bumphrey: 00:02:13

you we have fun

Jack Heald: 00:02:15

Oh, well, in that case I'm not interested.

Jack Heald: 00:02:17

I'm here to have fun.

Jack Heald: 00:02:19

This is very serious business.

Dennis Collins: 00:02:21

Let's sign off then.

Dennis Collins: 00:02:24

Uh, This gentleman has more irons in the fire and that's what

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we want to talk to him about.

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And we're going to get around to some of the stuff that he's currently doing.

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But before that, Jack, before that, I have got to know our listeners,

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our viewers have got to know what's the story behind the hat?

Dennis Collins: 00:02:46

I never heard the story.

Dennis Collins: 00:02:48

Maybe you never told it.

Leah Bumphrey: 00:02:50

It's a great story.

Leah Bumphrey: 00:02:51

It's a great story.

Leah Bumphrey: 00:02:52

I love this story.

Leah Bumphrey: 00:02:53

Go, Jack!

Leah Bumphrey: 00:02:53

Go!

Leah Bumphrey: 00:02:54

I

Jack Heald: 00:02:54

was going to say, I thought I told Leah.

Jack Heald: 00:02:57

Um, so my wife and I,

Jack Heald: 00:03:02

um, I met my current wife just a little less than four years ago.

Jack Heald: 00:03:07

And when I finally, um, uh, wore her down and convinced her to marry me, uh,

Jack Heald: 00:03:13

we decided to have a A costume wedding.

Jack Heald: 00:03:16

And you know, we've both been married before.

Jack Heald: 00:03:20

We didn't need to do the normal thing.

Jack Heald: 00:03:23

Neither of us are normal anyway, but we decided to do a costume wedding.

Jack Heald: 00:03:26

And, um, I, I really like the old Jean Wilder.

Jack Heald: 00:03:33

Um, Willy Wonka, I think it's just, I think Jean Wilder.

Jack Heald: 00:03:39

In Willy Wonka, in that particular version of Willy Wonka, it is the

Jack Heald: 00:03:42

greatest cinematic performance in one of the worst movies of all time.

Jack Heald: 00:03:47

It's just, he's, he's absolutely extraordinary in a terrible show.

Jack Heald: 00:03:51

Um, but I loved his outfit and I spent way too much time with the remote

Jack Heald: 00:03:56

control going frame by frame, trying to review every aspect of his, his outfit.

Jack Heald: 00:04:03

And we, um, my, my wife is, um, In manufacturing, garment manufacturing.

Jack Heald: 00:04:09

And so she's got people who make things.

Jack Heald: 00:04:12

And, uh, we had somebody make the purple jacket and the cravat.

Jack Heald: 00:04:17

Have you ever worn a cravat?

Jack Heald: 00:04:19

I had an actual cravat, the vest, the vest was almost a perfect.

Jack Heald: 00:04:27

replica of the Willy Wonka vest.

Jack Heald: 00:04:30

I got a cane, but because I'm me, I had to do something a little different.

Jack Heald: 00:04:34

So I got a death's head on my cane and, uh, and I was looking for a top hat and,

Jack Heald: 00:04:41

um, I saw this hat and I, it's not exactly Willy Wonka, but I just, I loved it.

Jack Heald: 00:04:48

I said, Oh, that is my hat.

Jack Heald: 00:04:51

And, uh, because I had the, the skull on top of the cane, I chose

Jack Heald: 00:04:56

the, the skulls for the The hat band and yes, I wore it in the way I

Jack Heald: 00:05:03

just loved it so much that

Leah Bumphrey: 00:05:06

and she said, yes, I know it on good authority.

Jack Heald: 00:05:09

Oh, well, she, she was dressed as a fairy.

Jack Heald: 00:05:11

She, she had on, uh, uh, she had on wings and this white.

Jack Heald: 00:05:17

Wedding dress, women know all the details.

Jack Heald: 00:05:21

I don't know this, but it had purple ribbon through it and she wore purple

Jack Heald: 00:05:26

leggings and sparkly gold tennis shoes.

Jack Heald: 00:05:29

And then I had a set of wings.

Jack Heald: 00:05:32

Um, it was, it was awesome.

Jack Heald: 00:05:33

So yeah, that's how I ended up with the.

Dennis Collins: 00:05:36

What?

Dennis Collins: 00:05:36

Okay.

Dennis Collins: 00:05:37

I had not heard that story and now our, the world knows Jack, you've just told

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the world a great story, but you are.

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a great storyteller.

Dennis Collins: 00:05:48

I've heard you in some meetings that we've attended together and I've talked

Dennis Collins: 00:05:53

to you, uh, uh, after the meeting or before a meeting and you are a wonderful,

Dennis Collins: 00:05:59

magnificent, uh, engaging storyteller.

Dennis Collins: 00:06:03

Uh, so why don't you tell us the story about how you got to where you are today.

Dennis Collins: 00:06:08

Give us a little bit of, um, background, maybe your origin story as to how Jack

Dennis Collins: 00:06:13

got to this point that he's at right now.

Jack Heald: 00:06:18

Well, I always start this story by saying I was born

Jack Heald: 00:06:20

at an early age in a hospital so that I could be close to my mother.

Jack Heald: 00:06:25

Oh gosh.

Jack Heald: 00:06:27

I probably the, the, the key elements of this story are, I was, I apparently

Jack Heald: 00:06:36

came from the manufacturer equipped with an extraordinarily good musical ear.

Jack Heald: 00:06:41

I was playing the piano by the time playing the piano and picking

Jack Heald: 00:06:45

out my own, picking out music that I heard on the radio, uh,

Jack Heald: 00:06:48

by the time I was five years old.

Jack Heald: 00:06:50

And I, Uh, if you'd asked me as a, as a child, what am I going to do as a career?

Jack Heald: 00:06:55

I would have said music, um, roughly about the time that adolescents kicked in.

Jack Heald: 00:07:01

I fell in love with rock and roll radio.

Jack Heald: 00:07:03

And, um,

Jack Heald: 00:07:07

I don't know how much more has to be said about that rock and roll

Jack Heald: 00:07:11

radio, I mean, it's probably.

Jack Heald: 00:07:14

You know, it's the best thing in the world.

Jack Heald: 00:07:22

Um, so I, I imagined that, that I would, my, my music would be on

Jack Heald: 00:07:28

the rock and roll radio stations.

Jack Heald: 00:07:30

That's what I thought would happen.

Jack Heald: 00:07:32

It didn't quite turn out that way.

Jack Heald: 00:07:34

Um, I have failed my way to where I am today.

Jack Heald: 00:07:38

Uh, I don't know how many careers I've had.

Jack Heald: 00:07:41

I don't, I don't think of them as career.

Leah Bumphrey: 00:07:43

Failed brilliantly, failed brilliantly.

Jack Heald: 00:07:46

I've, uh, I have my own software company.

Jack Heald: 00:07:48

Um, I ran big software implementation projects.

Jack Heald: 00:07:55

Um, I painted houses.

Jack Heald: 00:07:57

I drove an Uber.

Jack Heald: 00:07:59

I, uh, have been writing, uh, advertising copy for the last,

Jack Heald: 00:08:05

I don't know, 12 years, I guess.

Jack Heald: 00:08:08

Um, A friend of mine, one of my oldest friends in the world, um, is a novelist.

Jack Heald: 00:08:15

And, um, after my last corporate gig, I was, I was not cut out

Jack Heald: 00:08:21

to work in corporate America.

Jack Heald: 00:08:22

I tried it for 12 years and, uh, there was enough.

Jack Heald: 00:08:26

I just, I couldn't make it.

Jack Heald: 00:08:27

I, it made me miserable.

Jack Heald: 00:08:29

Um,

Leah Bumphrey: 00:08:29

I don't think they'd let you wear the hat.

Leah Bumphrey: 00:08:31

That's...

Jack Heald: 00:08:31

Yeah, well, that was part of the problem.

Jack Heald: 00:08:33

I think I'm just, in fact, literally true story.

Jack Heald: 00:08:37

I had a, uh, an annual review one time, and then I remember this clearly because

Jack Heald: 00:08:42

it was a year, the company was down.

Jack Heald: 00:08:45

In sales and I personally, I wasn't in sales, I was in project management,

Jack Heald: 00:08:51

but I was running a big, one of the big implementation projects and my

Jack Heald: 00:08:56

team was responsible for one quarter.

Jack Heald: 00:09:01

Of the company's profit.

Jack Heald: 00:09:04

And this was a company of, I don't know, several hundred people.

Jack Heald: 00:09:07

My team was responsible for one quarter of the company's profit.

Jack Heald: 00:09:11

You know, if we hadn't been doing that, 25 percent of the profit

Jack Heald: 00:09:14

would have been gone in a year that there was, that it was down.

Jack Heald: 00:09:18

And my annual review, I remember my boss said, um, I was too colorful.

Leah Bumphrey: 00:09:27

Not

Leah Bumphrey: 00:09:31

bad for a white guy.

Dennis Collins: 00:09:34

Yeah, I mean, uh, I don't know if that's a good racial slur or a...

Dennis Collins: 00:09:39

Said

Jack Heald: 00:09:42

I was just I was too colorful and really what he was

Jack Heald: 00:09:45

saying was this is a terrible fit.

Jack Heald: 00:09:48

That's really what he was saying.

Dennis Collins: 00:09:50

Yes.

Leah Bumphrey: 00:09:50

What a blessing that you got out of there and carried on to

Leah Bumphrey: 00:09:54

where you can shine and are appreciated and have the The ability to, well,

Leah Bumphrey: 00:10:00

I was going to say have wings, but that's, that's DeLawn's department.

Jack Heald: 00:10:03

That's DeLawn's job.

Jack Heald: 00:10:04

That's my wife's job.

Jack Heald: 00:10:04

Yeah.

Jack Heald: 00:10:06

Anyway, I, I, uh, I quit that job and, uh, talk, was talking to this buddy

Jack Heald: 00:10:13

who's a novelist, Brad Whittington.

Jack Heald: 00:10:15

And I said, I know enough about the publishing industry to know your books

Jack Heald: 00:10:20

aren't selling enough for you to be, uh, supporting yourself in the manner

Jack Heald: 00:10:25

to which you are clearly accustomed.

Jack Heald: 00:10:27

What are you doing?

Jack Heald: 00:10:28

And he said, Oh, well, my, my, my day job is I write copy.

Jack Heald: 00:10:31

He said, you could do this.

Jack Heald: 00:10:33

I said, Oh, so I'm going to send you a book.

Jack Heald: 00:10:36

You sent me a book called the well fed writer.

Jack Heald: 00:10:40

And, uh, I don't know, I guess I, it was just the right thing at the right time.

Jack Heald: 00:10:45

And I took the bit in my teeth and started running with it.

Jack Heald: 00:10:48

And one thing led to another.

Jack Heald: 00:10:51

I just.

Jack Heald: 00:10:55

I, I, I don't know how to explain it.

Jack Heald: 00:10:59

I literally just have kind of failed my way to where I am today.

Jack Heald: 00:11:03

Um, but I'm having a ball, you know, I love the reason I said I fell in love

Jack Heald: 00:11:08

with radio is because I never lost that love and I love writing radio ads.

Jack Heald: 00:11:15

I have so much fun with it and I'm getting to write jingles.

Jack Heald: 00:11:18

So my jingles are also on the radio now.

Jack Heald: 00:11:22

It's just, uh, It's not rock and roll, but you know.

Leah Bumphrey: 00:11:27

But they're on the rock station, so you, you

Leah Bumphrey: 00:11:29

didn't, you didn't miss that.

Leah Bumphrey: 00:11:31

You didn't miss that.

Dennis Collins: 00:11:32

But it's your music.

Dennis Collins: 00:11:34

It's your music.

Dennis Collins: 00:11:36

That's what's important.

Jack Heald: 00:11:39

Yeah, that's, that's remarkably gratifying to know that.

Jack Heald: 00:11:44

I'm getting to do that.

Jack Heald: 00:11:46

Not in a way I ever imagined, but I'm just, it's a blast.

Jack Heald: 00:11:50

It's so much fun.

Jack Heald: 00:11:51

Client will ask me, Hey, I need a jingle.

Jack Heald: 00:11:53

And I find out about the, you know, I find out about them and what's,

Jack Heald: 00:11:57

what's, what's the vibe of the company.

Jack Heald: 00:11:59

What's the, the, the, the way you like to present yourself and how

Jack Heald: 00:12:03

are we going to make this happen?

Jack Heald: 00:12:04

And then working inside the constraints of a, of a radio commercial in terms of time.

Jack Heald: 00:12:09

I love the constraints of radio.

Jack Heald: 00:12:11

It's just, it really drives creativity.

Jack Heald: 00:12:13

And I know you guys understand that, so.

Leah Bumphrey: 00:12:16

It's those golden handcuffs.

Leah Bumphrey: 00:12:17

Cause you have to accomplish something in a certain amount of time in a

Leah Bumphrey: 00:12:21

certain way, and it has to achieve.

Leah Bumphrey: 00:12:25

Yeah, either branding or something more immediate when it comes to events.

Leah Bumphrey: 00:12:28

But that's what you're talking about is wizard of ads way of doing it, getting

Leah Bumphrey: 00:12:32

to know the company and trying to make that difference in their company.

Jack Heald: 00:12:36

So,

Leah Bumphrey: 00:12:38

so.

Jack Heald: 00:12:40

Honest to God, I've got so many things.

Jack Heald: 00:12:43

Yeah.

Jack Heald: 00:12:44

We're going to have to be more focused because.

Dennis Collins: 00:12:46

Okay.

Dennis Collins: 00:12:46

Well, let me ask you a question about, uh, and I don't want you to reveal

Dennis Collins: 00:12:50

the secret sauce, but just in general, for, for folks who are listening, who.

Dennis Collins: 00:12:57

Who struggle writing copy, who struggle writing, uh, content for their website,

Dennis Collins: 00:13:03

who struggle with radio or TV spots.

Dennis Collins: 00:13:07

What is a jack tip again?

Dennis Collins: 00:13:10

Don't give away the farm, but tell us a tip when you, if I were your client,

Dennis Collins: 00:13:15

uh, how would you, uh, what, what would you say to me or what would you want

Dennis Collins: 00:13:19

from me to write a killer radio spot?

Jack Heald: 00:13:27

You got to tell me stories about yourself.

Jack Heald: 00:13:31

It has nothing to do with business.

Jack Heald: 00:13:33

Tell me stories about yourself.

Jack Heald: 00:13:35

What's something stupid you did that you look back on and you

Jack Heald: 00:13:38

think, Oh God, I can't believe I did that, but I learned so much.

Jack Heald: 00:13:42

What's something awesome that happened to you that you didn't realize how

Jack Heald: 00:13:45

awesome it was going to be at the time.

Jack Heald: 00:13:48

What was the darkest day in your life and how did you recover from it?

Jack Heald: 00:13:51

What was one of the most extraordinary days of your life and how has it

Jack Heald: 00:13:54

affected the rest of your, your life?

Jack Heald: 00:13:56

And, and you know, when you find out, When you hear those stories,

Jack Heald: 00:14:01

um, you can begin to understand what these people bring to their business.

Jack Heald: 00:14:07

And that's what I wanna serve up on a, a silver platter to their audience.

Jack Heald: 00:14:12

And, uh,

Dennis Collins: 00:14:14

so it's, it's, it's about them most,

Jack Heald: 00:14:16

it's, it's astonishing to me.

Jack Heald: 00:14:19

Yeah, it's astonishing to me how many people

Jack Heald: 00:14:25

want to take the personality out of their business.

Jack Heald: 00:14:29

They want to be, they literally just want to be a commodity and yet

Jack Heald: 00:14:33

want people to want the audience to treat them like a luxury good.

Jack Heald: 00:14:39

No, the only luxury in most businesses is the personality they deliver.

Jack Heald: 00:14:45

It's the personality, the culture that, that, that is formed from the personality.

Jack Heald: 00:14:51

And oh, well, I'm going to rant and rave here, but yeah.

Leah Bumphrey: 00:14:54

You know, it's, it's so interesting what you're saying,

Leah Bumphrey: 00:14:56

Jack, because it's so much less about the industries that you're helping.

Leah Bumphrey: 00:15:01

So if someone's a painter, it's less about what kind of paint do they use

Leah Bumphrey: 00:15:06

and what's the warranty and how long is it going to stick on the wall.

Leah Bumphrey: 00:15:09

It's about the actual guy who's doing the painting.

Leah Bumphrey: 00:15:12

It's his actual team.

Leah Bumphrey: 00:15:14

It's why does he love working on houses?

Leah Bumphrey: 00:15:16

Why does he love working on the higher ceilings?

Leah Bumphrey: 00:15:18

What inspired him?

Leah Bumphrey: 00:15:19

Did he help his dad?

Leah Bumphrey: 00:15:20

Did he make a difference painting with his mom in the kitchen?

Leah Bumphrey: 00:15:23

Did he think he was going to be an artist?

Leah Bumphrey: 00:15:24

So what you're saying is getting down deep, is helping

Leah Bumphrey: 00:15:28

to form those connections.

Leah Bumphrey: 00:15:29

And one thing I know about you, Jack, you are about connections.

Leah Bumphrey: 00:15:32

That's struck me the very first time I met you.

Leah Bumphrey: 00:15:34

And that was at wizard Academy.

Leah Bumphrey: 00:15:36

And I was able to meet you and you remembered connections with mutual

Leah Bumphrey: 00:15:40

people that, that, uh, I knew you knew.

Leah Bumphrey: 00:15:43

And it was like, boom.

Leah Bumphrey: 00:15:45

This is a real person who is interested in me.

Leah Bumphrey: 00:15:47

And if I was a business owner, you were helping, I know you would,

Leah Bumphrey: 00:15:50

that same interest would translate.

Jack Heald: 00:15:55

Well, you know, I w I was literally today, I was just

Jack Heald: 00:15:57

writing this, um, digitalization

Jack Heald: 00:16:05

depersonalizes everything.

Jack Heald: 00:16:07

And with the advent of artificial intelligence, which is very good

Jack Heald: 00:16:11

at mimicking the digital version of anything, whether it's copy

Jack Heald: 00:16:16

or images or audio or, or, or.

Jack Heald: 00:16:19

Videos.

Jack Heald: 00:16:21

Um, we've got machines now that that in the digital realm

Jack Heald: 00:16:27

can replicate human output.

Jack Heald: 00:16:31

What they cannot replicate is The reality of knowing another person

Jack Heald: 00:16:37

of the face to face, skin to skin, eye to eye, voice to voice, um,

Jack Heald: 00:16:46

ineffable experience of someone else's soul that comes in these

Jack Heald: 00:16:54

person to person interactions.

Jack Heald: 00:16:55

And those are the things that make a business extraordinary.

Jack Heald: 00:17:01

Um,

Leah Bumphrey: 00:17:02

And that's where the, your color comes in.

Leah Bumphrey: 00:17:04

I mean, that was one said to you as a negative, but that's a powerful thing

Leah Bumphrey: 00:17:08

to be able to pull the color out of someone because not all businesses are

Leah Bumphrey: 00:17:12

exciting, but all people are exciting.

Leah Bumphrey: 00:17:15

So if you have that ability and I've heard some of your ads Jack

Leah Bumphrey: 00:17:18

and they are just, they just kick because they get you involved.

Leah Bumphrey: 00:17:22

They get you wishing that you could hire this person or at least meet them.

Jack Heald: 00:17:28

Um, Mrs.

Jack Heald: 00:17:29

Bumphrey, you wrote the funniest series of ads I have ever heard.

Jack Heald: 00:17:37

So, um,

Jack Heald: 00:17:39

I realize this sounds like I'm backstretching, but, oh my God.

Jack Heald: 00:17:45

Dennis, this new one she will love is.

Dennis Collins: 00:17:50

We have a nerd alert.

Dennis Collins: 00:17:55

I've never heard them.

Dennis Collins: 00:17:56

Leah, you're holding out on me.

Dennis Collins: 00:17:59

I know you're a great writer.

Leah Bumphrey: 00:18:01

I'm, I am.

Leah Bumphrey: 00:18:02

Oh, well, we'll have, this will be a, a bottle of wine episode.

Leah Bumphrey: 00:18:05

Yeah.

Leah Bumphrey: 00:18:05

I wanna make sure you laugh.

Leah Bumphrey: 00:18:06

'cause now Jack has, has set me up.

Leah Bumphrey: 00:18:08

Let's, so if you don't find them funny,

Jack Heald: 00:18:10

I assure you, I assure you, you'll howl when you hear these.

Dennis Collins: 00:18:14

Okay.

Dennis Collins: 00:18:14

Hear

Jack Heald: 00:18:14

these episodes.

Dennis Collins: 00:18:15

I can't.

Dennis Collins: 00:18:15

You have so

Jack Heald: 00:18:16

good.

Dennis Collins: 00:18:17

You have done a great vamp job for Leah.

Jack Heald: 00:18:19

I know this because I'm the producer on these ads.

Jack Heald: 00:18:22

Yeah.

Dennis Collins: 00:18:25

Speaking of producing.

Dennis Collins: 00:18:26

I want to, I want to change lanes a little bit here.

Dennis Collins: 00:18:31

I know that podcasting is something that you're very,

Dennis Collins: 00:18:35

very interested in and good at.

Dennis Collins: 00:18:38

And I know of two podcasts that you're affiliated with one big daddy and

Dennis Collins: 00:18:43

another one on an occasion, but the big daddy is very interesting to me.

Dennis Collins: 00:18:49

You've mentioned this to me in person a couple of times, and we just, I

Dennis Collins: 00:18:53

just refreshed my memory earlier.

Dennis Collins: 00:18:55

Stay off my operating table.

Dennis Collins: 00:18:58

Stay off my operating table.

Dennis Collins: 00:19:01

I would love to hear the backstory about that.

Dennis Collins: 00:19:04

That title is just provoking.

Dennis Collins: 00:19:06

Obviously very provoked, very provocative.

Jack Heald: 00:19:09

Um,

Jack Heald: 00:19:11

I'm the co host of the show.

Jack Heald: 00:19:13

The host is a cardiac surgeon by the name of Dr.

Jack Heald: 00:19:16

Philip Ovadia.

Jack Heald: 00:19:18

He and I were both in the same men's group together.

Jack Heald: 00:19:21

Um, that's how he and I got connected.

Jack Heald: 00:19:24

His story was, he was morbidly obese his whole life.

Jack Heald: 00:19:28

If you could imagine a morbidly obese heart surgeon, but he was

Jack Heald: 00:19:31

by his own, by his own mission.

Jack Heald: 00:19:34

And, uh, He had, he lost a patient, uh, I think he said a 39 year old mother

Jack Heald: 00:19:43

of two, uh, on the operating table through a health condition that was

Jack Heald: 00:19:49

entirely preventable and it, it, it.

Jack Heald: 00:19:54

Uh, it was a pivotal moment in his life and he decided if he didn't

Jack Heald: 00:19:59

do something about his health, he'd end up being on some cardiac

Jack Heald: 00:20:03

surgeon's operating table someday.

Jack Heald: 00:20:05

And he finally cracked the code on, on why he was obese and how to get it fixed.

Jack Heald: 00:20:11

And he is on a mission, uh, because he discovered that Uh, as a, as a medical

Jack Heald: 00:20:18

doctor, as an MD, uh, a lot of what he was told was wrong and he wasn't told

Jack Heald: 00:20:24

a whole lot of things that he should have been told about metabolism and

Jack Heald: 00:20:28

health and the role of, of how various kinds of carbohydrates affect the body.

Jack Heald: 00:20:34

Um, so he asked, he, he wrote a book called stay off my operating

Jack Heald: 00:20:38

table and decided he needed to support that with a podcast.

Jack Heald: 00:20:41

Asked me if I would produce it for him and I was producing another

Jack Heald: 00:20:46

set of podcasts at the time.

Jack Heald: 00:20:48

Um, that aren't an entirely different industry.

Jack Heald: 00:20:52

Um, and I said, sure, because I've been doing pod, I'd been producing

Jack Heald: 00:20:56

podcasts for quite some time.

Jack Heald: 00:20:58

Um, and I, I didn't think I'd be on air with Phil, but it turned out that

Jack Heald: 00:21:04

it was a better, it was better with.

Jack Heald: 00:21:05

With two of us, because he's super medical sciency, and I'm pretty good

Jack Heald: 00:21:11

at realizing that you're saying stuff that most people don't understand.

Jack Heald: 00:21:15

Let's, let's bring it down to speak English.

Leah Bumphrey: 00:21:18

Sounds a little bit like our relationship, Dennis.

Jack Heald: 00:21:23

Uh

Dennis Collins: 00:21:24

oh.

Jack Heald: 00:21:24

So yeah, that was, we just, they caught us recorded episode.

Jack Heald: 00:21:31

We just recorded episode one, 150.

Jack Heald: 00:21:33

This, uh, this last year.

Leah Bumphrey: 00:21:35

Bravo!

Leah Bumphrey: 00:21:36

Bravo

Leah Bumphrey: 00:21:38

That's, that's got a,

Jack Heald: 00:21:40

depending on, on which.

Jack Heald: 00:21:42

Which, depending on how you measure it, we're, we're in the top one and a

Jack Heald: 00:21:47

half percent of podcasts in the world.

Jack Heald: 00:21:50

So it's, it's pretty fun.

Jack Heald: 00:21:52

It's pretty cool.

Jack Heald: 00:21:54

And I just, every

Jack Heald: 00:21:55

week I get to talk to these really smart.

Dennis Collins: 00:22:00

Yeah.

Dennis Collins: 00:22:00

Not only that, I mean, you're, you're obviously, uh, doing some great work, uh,

Dennis Collins: 00:22:06

uncovering things that, you know, Some people that people need to know that they

Dennis Collins: 00:22:12

don't know that's that's outstanding I got a tune that in for sure stay off.

Leah Bumphrey: 00:22:17

Well, this is where I get to be.

Leah Bumphrey: 00:22:19

This is where I get to be the mean one you guys because we're gonna have

Leah Bumphrey: 00:22:22

to wait till the next episode to talk about other podcasts and these are

Leah Bumphrey: 00:22:27

the ones that I'm really excited about because well, somebody that both of you

Leah Bumphrey: 00:22:31

gentlemen know was once a guest on it.

Leah Bumphrey: 00:22:33

So we're going to have to leave that till next time though.

Dennis Collins: 00:22:38

There we go.

Dennis Collins: 00:22:39

We have to have a cliffhanger, right?

Dennis Collins: 00:22:40

There's a nut, there are a number of other things that we want to talk about,

Dennis Collins: 00:22:44

Jack, but As you know, time is flying.

Dennis Collins: 00:22:48

We need to sign off this time.

Dennis Collins: 00:22:51

Uh, thank you.

Dennis Collins: 00:22:53

A million thank yous for taking time.

Dennis Collins: 00:22:55

Uh, what an interesting story.

Dennis Collins: 00:22:57

What an interesting guy you are.

Dennis Collins: 00:22:59

We already knew that, but now the world knows.

Dennis Collins: 00:23:02

The world knows, and they know the story.

Leah Bumphrey: 00:23:04

When you come back, you gotta bring the hat.

Leah Bumphrey: 00:23:06

You gotta bring the hat.

Leah Bumphrey: 00:23:07

Yeah, the hat.

Jack Heald: 00:23:08

The hat goes with me wherever I go.

Dennis Collins: 00:23:10

I know.

Dennis Collins: 00:23:11

I saw you a couple times without it, and honest to God, I said, who is that guy?

Dennis Collins: 00:23:15

He said, oh my God, that's Jack!

Dennis Collins: 00:23:19

Trademark!

Dennis Collins: 00:23:21

That'll do it for this episode of Connect and Convert.

Dennis Collins: 00:23:25

Jack Kield has been our guest.

Dennis Collins: 00:23:27

What a fascinating story he has to tell.

Dennis Collins: 00:23:31

And hopefully we'll do this again and get more.

Dennis Collins: 00:23:34

In the meantime, Stay tuned every week.

Dennis Collins: 00:23:37

Connect and Convert.

Dennis Collins: 00:23:38

We'll be back at you next week with another episode of Connect and Convert.

Dennis Collins: 00:23:43

Bye for now.