Episode 36

Entrepreneurial Insights: Brian Tewes

In this episode of Connect & Convert, Dennis Collins sits down with Brian Tewes, founder and owner of Tewes Lending in Orlando, Florida. Brian shares his entrepreneurial journey, detailing the challenges he faced while starting his own mortgage company and the strategies he employs to successfully market his business in a competitive landscape. He emphasizes the importance of being hyper-local, focusing on building relationships with real estate agents, and providing exceptional customer experience. Brian also discusses the advantages of working with a smaller, local mortgage company, including faster processing times and lower interest rates. Throughout the conversation, Brian offers valuable insights and advice for aspiring entrepreneurs, stressing the importance of perseverance, adaptability, and continuous learning. Whether you're a small business owner or considering starting your own venture, this episode is packed with practical tips and inspiring stories from Brian's experience in the mortgage industry.

Transcript
Dennis Collins:

Hello again, it's Dennis Collins with another episode of Connect

Dennis Collins:

& Convert your sales accelerator podcast, where you learn the insider secrets to

Dennis Collins:

growing your sales faster than ever.

Dennis Collins:

Hey, my partner, Leah is off today.

Dennis Collins:

I have a very special guest that I'd like to introduce.

Dennis Collins:

I'd like to welcome today a very special guest to Connect & Convert.

Dennis Collins:

His name is Brian Tews and Brian is the founder and the owner of Tews Lending,

Dennis Collins:

which is based in Orlando, Florida.

Dennis Collins:

He's a native of South Florida, but he found his way up to Orlando.

Dennis Collins:

He went to UCF to get his MBA, UCF, go Knights!

Dennis Collins:

Heh heh.

Dennis Collins:

Charge on.

Dennis Collins:

Charge on, buddy.

Dennis Collins:

He is now in his fourth year, so it's a fairly new business.

Dennis Collins:

He's in his fourth year of ownership of Tewes Lending.

Dennis Collins:

I love to bring people like Brian to the attention of our listeners.

Dennis Collins:

Uh, our listeners are mostly small business owners or people who

Dennis Collins:

aspire to be a small business owner.

Dennis Collins:

Okay?

Dennis Collins:

And Brian didn't just think about it, didn't just talk about it.

Dennis Collins:

He did it.

Dennis Collins:

Brian.

Dennis Collins:

Okay.

Dennis Collins:

And so from his lips to your ears, he is going to help us understand

Dennis Collins:

all the trials, tribulations and the joys of being a small business owner.

Dennis Collins:

Hi, Brian.

Dennis Collins:

And welcome.

Brian Tewes:

Hey, Dennis, thank you so much for having me.

Brian Tewes:

This means a lot.

Brian Tewes:

Really appreciate the opportunity.

Dennis Collins:

It's a pleasure because, uh, I mean, you're one of

Dennis Collins:

the first people I wanted to get.

Dennis Collins:

Our podcast is still somewhat new.

Dennis Collins:

We've got about 35 episodes in already.

Dennis Collins:

We, we release, release one a week.

Dennis Collins:

So we're very aggressive.

Dennis Collins:

So we're, we're trying to build up some really good guests and

Dennis Collins:

you're going to be one of them.

Dennis Collins:

So, uh, I love the tagline that you use in some of your

Dennis Collins:

marketing, "Let's Get You Home".

Dennis Collins:

How'd you come up with that?

Dennis Collins:

What does that mean?

Brian Tewes:

Uh, that's a great question.

Brian Tewes:

So "Let's Get You Home", I mean, obviously it ties into the more huge piece of

Brian Tewes:

the business, but, uh, I was very, it's very key on some of the words I chose.

Brian Tewes:

So for example, the very first one, let's, I chose let's and not

Brian Tewes:

we'll get you home or I'll get you home because it's a team effort.

Brian Tewes:

It's a partnership.

Brian Tewes:

So it's not just myself and my team, it's also the real estate agents we work

Brian Tewes:

with, the title agents, as well as the actual consumer, the buyer of the home

Brian Tewes:

or the borrower getting a refinance.

Brian Tewes:

It's, it's all coming together.

Brian Tewes:

So that was very first on let's being the very first word and

Brian Tewes:

then get you meaning, okay, who are we actually focusing this on?

Brian Tewes:

And that is the client and then home, which is that could have several meanings.

Brian Tewes:

Yeah.

Brian Tewes:

It could be get you home, get you into a house.

Brian Tewes:

Or get you to the finish line.

Brian Tewes:

A lot of my social media, my caption is getting you there.

Brian Tewes:

Whatever your goal is, that's what we want to help you

Brian Tewes:

accomplish in a in a team effort.

Brian Tewes:

So it all kind of Combined into "Let's Get You Home".

Dennis Collins:

Hey, Brian.

Dennis Collins:

I love the wordsmithing.

Dennis Collins:

I mean, this wasn't just something you came up with.

Dennis Collins:

Uh, uh, you thought this through.

Dennis Collins:

I love the double meaning of home.

Dennis Collins:

I caught that and I was going to ask you about that.

Dennis Collins:

What does that mean?

Dennis Collins:

And you just described it.

Dennis Collins:

It has two very, very strong meetings.

Dennis Collins:

So, you all, you actually started in the business as a branch manager for

Dennis Collins:

your dad, who is also Brian Tewes, which I have confused on several occasions.

Dennis Collins:

And, uh, Dad Brian is living the life down in the Florida Keys.

Dennis Collins:

But you opened a branch office of Tewes Mortgage, uh, and talk to us

Dennis Collins:

about how that happened and then I want to talk about 2021, the year

Dennis Collins:

you decided to found Tewes Lending.

Dennis Collins:

But first of all, tell us about your background with your dad.

Brian Tewes:

Sure.

Brian Tewes:

So my dad not always tried to put a bug into my ear about getting into mortgages.

Brian Tewes:

It was more so find my own path, whatever that may end up being.

Brian Tewes:

And it was in.

Brian Tewes:

2017 when I realized I need to be doing something different,

Brian Tewes:

need to be doing something more.

Brian Tewes:

And at coincidentally the same time I was purchasing my first property,

Brian Tewes:

which of course my dad helped me do the mortgage, started asking tons

Brian Tewes:

of questions to him, not just your typical, what's my monthly payment

Brian Tewes:

going to be and how much cash do I need?

Brian Tewes:

I was really diving into the specifics and into the weeds of mortgages.

Brian Tewes:

And the crazy part was, It was all clicking in my head.

Brian Tewes:

It was, it was one of those instinctual things that were coming to me.

Brian Tewes:

So chatting with my dad, thought about getting my mortgage license, doing

Brian Tewes:

it on the side, while still having a full time job, and that went nowhere.

Brian Tewes:

Absolutely nowhere for the four months that I attempted that.

Brian Tewes:

No leads, no clients, nothing, just absolutely nothing.

Brian Tewes:

Uh, so.

Brian Tewes:

When I decided to leave the corporate world, I was working at

Brian Tewes:

an investment bank at the time.

Brian Tewes:

I had a couple opportunities to get into mortgages.

Brian Tewes:

One was under my dad's wing.

Brian Tewes:

And then the other one was actually working for a, um, uh, for a pretty decent

Brian Tewes:

sized mortgage company here in Orlando.

Brian Tewes:

And I chose to go under my dad's wing for obvious reasons being family, right?

Brian Tewes:

But then also a little bit more challenging.

Brian Tewes:

My dad was still down the keys.

Brian Tewes:

Zoom was not a thing.

Brian Tewes:

So I think we were using Skype.

Brian Tewes:

That's how he was teaching me.

Brian Tewes:

And what ended up really being a, a two man operation, him down the keys and me

Brian Tewes:

here and then I actually had a couple close friends of mine decide they wanted

Brian Tewes:

to try out the mortgage industry, next.

Brian Tewes:

So, you know, I had my own branch.

Brian Tewes:

Uh, so that was the first three or four years was growing my business,

Brian Tewes:

growing the name of Tewes up in Orlando because outside of my college friends,

Brian Tewes:

nobody had really knew who I was.

Brian Tewes:

So that was, that was probably one of the biggest challenges was

Brian Tewes:

marketing, was marketing, the name, the brand here in central Florida.

Brian Tewes:

And also learning how to become not just a manager, but a leader in a true

Brian Tewes:

professional entrepreneurial environment.

Brian Tewes:

That was the first three or four years of me being in

Brian Tewes:

this, uh, in this line of work.

Brian Tewes:

So it's been very, very interesting, very challenging.

Brian Tewes:

Come from a COVID in 20 and then also 2021 real estate wise, housing

Brian Tewes:

market wise, we blew up right.

Brian Tewes:

As much as everybody else, and we can thank the two and 3 percent interest

Brian Tewes:

rates for, for most of that abundance.

Brian Tewes:

Yeah.

Brian Tewes:

In 2000.

Brian Tewes:

Yeah.

Brian Tewes:

But in, uh, in 2021, that was a, it was a very challenging year outside of,

Brian Tewes:

uh, yes, again, tons of business, great opportunities, but learning how to scale

Brian Tewes:

up was something I had never done before.

Brian Tewes:

Heard the phrase, knew the definition, was not something I was looking to achieve.

Brian Tewes:

And the market forced my hand, forced our hands.

Brian Tewes:

Again, I'm still working with my pops.

Brian Tewes:

And we went through a lot of hiccups, obstacles, road bumps, butting heads.

Brian Tewes:

It was not easy at all.

Brian Tewes:

And, um, in 2021, it was towards the latter part of the year.

Brian Tewes:

It kind of got me thinking like, man, maybe not.

Brian Tewes:

There's absolutely no bad blood between my dad and I.

Brian Tewes:

We absolutely love each other, talk to each other still every day.

Brian Tewes:

But there were just certain things that he wanted to do for scaling the McKeith and

Brian Tewes:

what I wanted to do in central Florida.

Brian Tewes:

That was, they were just different.

Brian Tewes:

And it wasn't a matter of having my own branch.

Brian Tewes:

It was this might be where I need my own company.

Brian Tewes:

And I thought that, but I was truthfully too scared to tell him

Brian Tewes:

and we actually had a meeting.

Brian Tewes:

I went, I went down to the keys and he said it.

Brian Tewes:

He said, son, I think it's time that you potentially have your own company.

Brian Tewes:

So, uh, it was, I was, I was too, yeah, I was too chicken, you know what?

Brian Tewes:

And he kind of, uh, pulled it, pulled it out of me.

Brian Tewes:

So that's, that was a transition.

Brian Tewes:

So that was how I got into it initially.

Brian Tewes:

And yeah, eventually my, my own shop.

Dennis Collins:

Great story looking back and you, you, you documented

Dennis Collins:

all, you know, what a tough time for any business 20, 2020, 2021, even

Dennis Collins:

2022, and you probably started, uh, Tewes Lending at one of the most

Dennis Collins:

challenging times ever in our economy.

Dennis Collins:

Granted, there were some low interest rates, which didn't, which didn't hurt,

Dennis Collins:

but there was a lot of stuff going on.

Dennis Collins:

What is it that you didn't know then that, you know, now, as you look back and

Dennis Collins:

say, how did I overcome that obstacle?

Dennis Collins:

What were the obstacles that you had no way of predicting

Dennis Collins:

to start up Tewes Lending?

Brian Tewes:

Yeah, man, the start of Tewes Lending.

Brian Tewes:

I, I did not realize how, how much goes into, you know, you see all the, uh,

Brian Tewes:

the marketing of like, oh, to, to create your LLC or create your S corp, just go

Brian Tewes:

to this, just go to this website, go to this company and they'll do it for you.

Brian Tewes:

And that's it.

Brian Tewes:

Oh my God.

Brian Tewes:

That is one out of a hundred things you have to do.

Brian Tewes:

Um, so you have to register with the state of Florida.

Brian Tewes:

I'm not just talking Sundays.

Brian Tewes:

You need to get your, um, employment taxes, the I mean, I was going on, I

Brian Tewes:

was going on state of Florida websites.

Brian Tewes:

I'd never even heard of or seen before.

Brian Tewes:

Um, It was, it was a whirlwind to get your certain business licenses,

Brian Tewes:

not just with the state, but with the city, with the county.

Brian Tewes:

Um, before it was just, Oh, I just need my mortgage license.

Brian Tewes:

Now there's so many other licenses you have to get.

Brian Tewes:

Um, compliance wise, I had to get a compliance team, make sure that all

Brian Tewes:

of my, um, my legal documents were in line, that my disclosures were correct.

Brian Tewes:

Um, that even if everybody on my team, uh, just granted everybody on my

Brian Tewes:

team was independent contracted, but make sure those contractor agreements

Brian Tewes:

were, were shaped up and compliant.

Brian Tewes:

So, yeah, the creating an LLC, creating an S corp was the start

Brian Tewes:

and that's step one and step two.

Brian Tewes:

But there are, there was so much more.

Brian Tewes:

Uh, and at times, I, it's one of those times where it's like, you

Brian Tewes:

don't know what you don't know.

Brian Tewes:

And there were times where I didn't, I did not know what I needed to do, but I

Brian Tewes:

would get a nice, lovely letter in the mail that said, Brian, Tewes, Tewes,

Brian Tewes:

Lending you haven't filed for this.

Brian Tewes:

I'm thinking, oh crap, I need to jump on this ASAP.

Brian Tewes:

And that's sometimes that's how I learned.

Dennis Collins:

It wasn't Lisa wasn't the cops knocking at the

Dennis Collins:

door with handcuffs or something.

Dennis Collins:

No, no, it was not.

Dennis Collins:

Not that that's, not that that's serious.

Dennis Collins:

Okay.

Dennis Collins:

But here's, here's, here's a question.

Dennis Collins:

And as you talk about those obstacles.

Dennis Collins:

I, uh, you know, I hope that informs a lot of our listeners who are thinking about,

Dennis Collins:

who are contemplating, they had this dream of their own business, uh, there are some

Dennis Collins:

preparation steps that you need to do.

Dennis Collins:

And probably somebody like you who could mentor them would be a good idea

Dennis Collins:

to talk to somebody who's done it.

Dennis Collins:

That's kind of the reason I wanted you on the podcast is to give our listeners.

Dennis Collins:

A chance to understand, but I have a question, okay, with all of that

Dennis Collins:

difficulty, all of those hoops that you had to jump through, which is

Dennis Collins:

more difficult, jumping through those hoops or figuring out how best

Dennis Collins:

to market the new Tewes Lending.

Brian Tewes:

Oh, man, at the time it was, it was the hoops.

Brian Tewes:

It was definitely the hoops.

Brian Tewes:

Um, but now it is, and after the hoops were taken care of, yeah, definitely

Brian Tewes:

the, the marketing of Tewes Lending.

Brian Tewes:

Once, once you figure out the hoops to jump through, um, it's a matter of

Brian Tewes:

just renewing those hoops every year.

Brian Tewes:

And if you create a, I created a list of every, Almost like a checklist of

Brian Tewes:

everything that you've got to do, so I don't need to rethink that, but marketing

Brian Tewes:

branding the company was a challenge.

Brian Tewes:

I mean, even to this day, people still say Tewes Mortgage, even

Brian Tewes:

though it's Tewes Lending.

Brian Tewes:

So that was a challenge in itself.

Brian Tewes:

But yeah, there's so many different tactics you can go about.

Brian Tewes:

You can trial and error to see what works.

Brian Tewes:

Um, there's a lot of competition, a lot of competition in central

Brian Tewes:

Florida that does not stop.

Brian Tewes:

Um, as you mentioned, a crazy time, 2020, 2021, and even 22, a lot of

Brian Tewes:

people got into the mortgage industry, though there was more competition.

Brian Tewes:

And now I've got a brand new company to market.

Brian Tewes:

That's not, that's a, that's a recipe for disaster.

Brian Tewes:

So to, to kind of get past that was for sure a, um, I can't think

Brian Tewes:

of another word of the challenge.

Brian Tewes:

It was, it was even to this day, um, marketing is at the

Brian Tewes:

forefront of, of my mind.

Brian Tewes:

Um, we can help our clients.

Brian Tewes:

We can help our realtors, our title partners.

Brian Tewes:

Um, but our biggest thing is we need to be known.

Brian Tewes:

We have to be out there.

Brian Tewes:

So, um, that, that today is still the, you know, one of the biggest

Brian Tewes:

accomplishments we have to strive for.

Dennis Collins:

What has worked best for you?

Dennis Collins:

Obviously, we, uh, we're our overall, uh, group is called Wizard of Ads.

Dennis Collins:

Okay.

Dennis Collins:

We have 75 Wizard of Ad partners all over the world.

Dennis Collins:

And one of our biggest challenges is marketing.

Dennis Collins:

We, we, we tackle that challenge for small business owners every single day.

Dennis Collins:

So I would love for you to talk about what is working best for you.

Dennis Collins:

What have you found is the most effective way to market Tewes Lending?

Brian Tewes:

It is, and it sounds so simplistic, but it is a combination of

Brian Tewes:

being present at events and it is a social media push and also email marketing.

Brian Tewes:

So I pride myself on being the mortgage expert.

Brian Tewes:

Yeah, there's a.

Brian Tewes:

You've got a question.

Brian Tewes:

I'm going to have an answer for you.

Brian Tewes:

If I don't know the answer, give me 20 minutes and I'm going to

Brian Tewes:

get back to you with that answer.

Brian Tewes:

Um, so that's, that's really my push.

Brian Tewes:

And then to be able to market that on social media, not just Facebook and

Brian Tewes:

Instagram, we're on YouTube, we're on LinkedIn, we're on Tik TOK, we're

Brian Tewes:

basically everywhere except Twitter or X.

Brian Tewes:

So being able to, being able to showcase that my team and I

Brian Tewes:

are experts On those different platforms has been really helpful.

Brian Tewes:

And then also emailing out to just kind of be on the forefront of somebody's mind.

Brian Tewes:

And if there is an event, then show in person.

Brian Tewes:

We are, I guess this is a little bit of a unique thing.

Brian Tewes:

We are one of the few mortgage companies that with the exception of investment

Brian Tewes:

properties, If you're trying to buy a primary home or a secondary residence,

Brian Tewes:

we can only do Florida and a lot of mortgage companies will push and say,

Brian Tewes:

we can do this in five states, 10 states, all states, which is fantastic.

Brian Tewes:

But for us, we are local.

Brian Tewes:

We are hyper local.

Brian Tewes:

So there is enough business here.

Brian Tewes:

in central Florida.

Brian Tewes:

So I would tell you actually that that is one big advantage is that we don't

Brian Tewes:

go in target to Georgia or Texas.

Brian Tewes:

We are right here in Florida, right here in central Florida.

Brian Tewes:

Um, so being able to people say, find your niche or find your, um, your clientele in

Brian Tewes:

a sense is, Florida and central Florida.

Brian Tewes:

Um, so that's, that's one thing that we just try to, again, hyper focus on.

Dennis Collins:

That's interesting.

Dennis Collins:

It, it, it, it creates another question in my mind.

Dennis Collins:

As a consumer, as a customer, what are the advantages and disadvantages?

Dennis Collins:

I have a, as you said, a ton of choices.

Dennis Collins:

Some of these are big national companies that can do anything anywhere.

Dennis Collins:

And others are like Tewes Lending that are localized into a particular part

Dennis Collins:

of Florida, into the state of Florida.

Dennis Collins:

As a consumer, what are the advantages and disadvantages of working with a

Dennis Collins:

bigger firm, versus a smaller firm?

Brian Tewes:

I'll start with the disadvantages.

Brian Tewes:

So the disadvantage of working with a smaller company would be minor.

Brian Tewes:

Others is we might not have all of the, uh, the technology that a

Brian Tewes:

larger national company might have.

Brian Tewes:

Yeah, I give you a given example.

Brian Tewes:

There's one mortgage company.

Brian Tewes:

They're nationwide.

Brian Tewes:

And they have an app.

Brian Tewes:

So if you're trying to purchase a property, they'll say, Hey

Brian Tewes:

Dennis, just download our app and everything is going to be there.

Brian Tewes:

Um, whether we need documents from you, um, you want to see where

Brian Tewes:

exactly we are in the process.

Brian Tewes:

It's all going to be in, in your, your app.

Brian Tewes:

We won't have things like that.

Brian Tewes:

But that, that's probably the biggest disadvantage and the other

Brian Tewes:

disadvantage is, okay, if you want to buy a, um, a vacation home out

Brian Tewes:

in Denver, Colorado, we might not be the best option for that, right?

Brian Tewes:

We can, we can maybe finagle a way to create an investment property,

Brian Tewes:

but if it's just a straight up vacation home, that's, that's not us.

Brian Tewes:

So those are the disadvantages.

Brian Tewes:

The, the advantages absolutely outweigh the disadvantage.

Brian Tewes:

Number one, we are faster.

Brian Tewes:

Um, we are, um, we're faster, we're cheaper, we're easier to work with.

Brian Tewes:

There is not a, a, um, a supply line of people you have to speak to.

Brian Tewes:

There's a very minimal group, so you know exactly who to go

Brian Tewes:

to should you have questions.

Brian Tewes:

Um, because we are a smaller operation, we can be a lot faster.

Brian Tewes:

So, the national average for someone purchasing a property right now, do you

Brian Tewes:

want to take a guess how long it is?

Dennis Collins:

To get financed?

Dennis Collins:

Yeah.

Dennis Collins:

Okay.

Dennis Collins:

How long is it, national average?

Dennis Collins:

I'd say, uh, 60 days.

Brian Tewes:

So, it's 42.

Brian Tewes:

And that's off of Fannie Mae and Freddie Mac.

Brian Tewes:

We are at 17 days.

Brian Tewes:

Whoa.

Brian Tewes:

So, yeah, so, and that might not mean much if you want to close in 30

Brian Tewes:

days, what's the point of 17 days?

Brian Tewes:

Well, if you and five other people are trying to bid on the same home,

Brian Tewes:

someone that says I can get this done in less than three weeks is

Brian Tewes:

going to win over a 30 day or 42 day.

Brian Tewes:

So that's one huge advantage.

Brian Tewes:

We are also on the wholesale side.

Brian Tewes:

So, you know, if you're trying to buy a certain item that's at Whole

Brian Tewes:

Foods versus Sam's Club, Sam's Club is probably going to be cheaper, right?

Brian Tewes:

If it's at both places, but you need a membership to get into Sam's

Brian Tewes:

Club, and we are that membership.

Brian Tewes:

So we have Um, we have wholesale mortgage interest rates, um, that are

Brian Tewes:

generally anywhere from, uh, we call it basis points, 10 basis points.

Brian Tewes:

So 0.

Brian Tewes:

1 as much as up to, um, half a percent lower than your national average.

Brian Tewes:

So when you see on CNBC or these other websites that the average

Brian Tewes:

30 year mortgage rate is at 7.

Brian Tewes:

1, that means that we're probably at 6.8 or 6.9.

Brian Tewes:

So we're saving you money.

Brian Tewes:

We are faster than the competition.

Brian Tewes:

And we're hyper local.

Brian Tewes:

We also know all of the tax laws and every piece of a fee or transaction that

Brian Tewes:

goes on in here in Florida, you know, we don't have to worry about any rules

Brian Tewes:

or regulations in the other states.

Brian Tewes:

We know all of the rules for right here in Florida.

Brian Tewes:

So those are some of the advantages.

Brian Tewes:

Um, that I think outweigh the disadvantages.

Dennis Collins:

I certainly like faster and cheaper.

Dennis Collins:

Those, those would appeal to me right away.

Dennis Collins:

And certainly knowledgeable.

Dennis Collins:

I, uh, you know, boy, it, it can be, you know, buying properties,

Dennis Collins:

I don't have to tell you, you do it every day you're in that space.

Dennis Collins:

It can be very confusing.

Dennis Collins:

Uh, and there's a lot of regulation, a lot of, like you said, a lot of paperwork, a

Dennis Collins:

lot of stuff that has to be done, right.

Dennis Collins:

Or somebody's in jeopardy.

Dennis Collins:

Somebody may have a problem.

Dennis Collins:

So, uh, let me, let me jump back into marketing for a second.

Dennis Collins:

Cause I, I just, I'm on your social media.

Dennis Collins:

So I see a lot of what you do.

Dennis Collins:

And I'll tell you one thing that has really gotten me.

Dennis Collins:

And that is your little videos.

Dennis Collins:

I think you release those.

Dennis Collins:

I don't know if you have a timetable.

Dennis Collins:

It seems like they're weekly, at least maybe.

Dennis Collins:

I don't think they're more often than that.

Dennis Collins:

Do I have that right?

Dennis Collins:

Maybe once a week.

Brian Tewes:

Yep.

Brian Tewes:

Yeah.

Brian Tewes:

Once a week.

Brian Tewes:

Yep.

Dennis Collins:

I love your videos.

Dennis Collins:

In fact, the latest one I just noticed, uh, I think it was today.

Dennis Collins:

Fix and flip is, uh, I think one of your latest videos.

Dennis Collins:

I haven't looked at it yet.

Dennis Collins:

Tell, tell, tell the audience what fix and flip is.

Brian Tewes:

Yeah.

Brian Tewes:

So basically a fix and flip is a type of loan program we offer for anybody

Brian Tewes:

that's trying to purchase a property.

Brian Tewes:

They see it as the ugly duckling in the neighborhood.

Brian Tewes:

They want to fix it up and then either keep it or they

Brian Tewes:

want to sell it for a profit.

Brian Tewes:

We have loans that are specifically designed for that.

Brian Tewes:

And what I was mentioning in the videos and the other marketing pieces is that

Brian Tewes:

we don't care if you've never done a fix and flip before, or if that's

Brian Tewes:

all you do, we can help you no matter what end of the spectrum you are on.

Brian Tewes:

So I kind of dove into a little bit of the specifics on the videos and the other

Brian Tewes:

marketing pieces, but in a nutshell, you could have again, zero experienced,

Brian Tewes:

you got to put some money down, right?

Brian Tewes:

I think we have it at 20 percent down, but if that property costs

Brian Tewes:

$30, 000 worth of work, you don't have to come up with the $30, 000.

Brian Tewes:

We're going to finance that for you.

Brian Tewes:

So you're coming up, you're coming up with that's

Dennis Collins:

great.

Dennis Collins:

That's great.

Dennis Collins:

And, and my younger real estate investing days, uh, you and I would have been,

Dennis Collins:

uh, even better friends than we are now.

Brian Tewes:

Yeah, it's a, it's a really, really strong and, and simple

Brian Tewes:

program and it gives as well, it gives people the opportunity to, to take

Brian Tewes:

their time with the flip if they want.

Brian Tewes:

I mean, we have anywhere from 12 to 18 month terms.

Brian Tewes:

So a lot of people like to get in and out in two to four or five months.

Brian Tewes:

Um, but if there's delays or anything and kind of gives them the shot.

Brian Tewes:

And also another reason we, we talked about it.

Brian Tewes:

Last thing I'll say is a lot of people don't know that we have that loan type.

Brian Tewes:

Everyone thinks that we're just cookie cutter.

Brian Tewes:

Someone trying to buy a primary home or an investment property.

Brian Tewes:

No, like we can get into some unique programs too.

Brian Tewes:

So that was another reason we pushed out and say, Hey, like, don't forget, we can

Brian Tewes:

actually do these types of loans as well.

Dennis Collins:

That's why I like your little video series.

Dennis Collins:

What's been the response?

Dennis Collins:

Uh, by your customers, by potential customers, what kind of response

Dennis Collins:

do you get off your little videos?

Brian Tewes:

So if I, if I do get feedback for the most, for the most of the part,

Brian Tewes:

most of the time, it's, it is positive.

Brian Tewes:

Uh, it's a lot of people asking questions, engaging, wanting to

Brian Tewes:

know more, which is really cool.

Brian Tewes:

And the, the weekly update video that I send out not on social media, but also,

Brian Tewes:

uh, YouTube and email market as well.

Brian Tewes:

I mean, we'll get anywhere on the low side, 20, 30 views up to

Brian Tewes:

a hundred or so, and people are emailing back asking questions.

Brian Tewes:

So that's really it.

Brian Tewes:

We just want people to know that, Hey, here is a 45 second or 90 second update

Brian Tewes:

on what's going on in the mortgage world.

Brian Tewes:

And we know what we're talking about.

Brian Tewes:

So at any point in someone's day or life, they think I need

Brian Tewes:

something with a mortgage.

Brian Tewes:

They're thinking Brian and his team, they know what they're talking about.

Brian Tewes:

I'm going to go to them.

Dennis Collins:

I couldn't agree more.

Dennis Collins:

You are building your brand.

Dennis Collins:

And you're doing it 45 seconds, 60 seconds at a time, but I, I have

Dennis Collins:

never watched one of your little videos where I didn't learn something.

Dennis Collins:

Okay.

Dennis Collins:

I mean, you have taught me a lot of stuff and I thought, you know, I knew

Dennis Collins:

a lot of this stuff having been a real estate investor for most of my life,

Dennis Collins:

but no, you have brought me information and I'm sure others that we had no idea.

Dennis Collins:

And that is a real, uh, point of, of differentiation.

Dennis Collins:

How many people are doing that?

Dennis Collins:

Uh, you know, that's, I'm sure there are others, but they

Dennis Collins:

don't do it as well as you do.

Brian Tewes:

Yeah.

Brian Tewes:

Well, thank you for that.

Brian Tewes:

No, there's, yeah, there's a.

Brian Tewes:

There's a decent amount of people that are doing it, but it's one way

Brian Tewes:

to just show, show your knowledge, show your personality to me.

Brian Tewes:

I think the last video I posted, my, my camera was falling off to

Brian Tewes:

the side and I was like, Oh, I need to straighten on my camera.

Brian Tewes:

And I kept that in the video.

Brian Tewes:

Cause it's like, Hey, I'm, I'm human too.

Brian Tewes:

I'm I make mistakes.

Brian Tewes:

Uh, but yes, that's, that's a little bit about it.

Dennis Collins:

We talk a lot on this podcast, uh, Connect & Convert

Dennis Collins:

about the emotional side of connecting and you, you said it.

Dennis Collins:

Perfectly be real, be authentic.

Dennis Collins:

Okay.

Dennis Collins:

Uh, the old, uh, false narratives, they don't work anymore.

Dennis Collins:

People are looking for real people.

Dennis Collins:

And on those little videos, you're a real guy.

Dennis Collins:

And that's, that, that's why I commend you on those videos.

Dennis Collins:

They, they hit all the marks.

Dennis Collins:

And you know, that's even something you may want to expand.

Dennis Collins:

I'm not sure, you know, how much time you have, but those are very effective.

Dennis Collins:

And, uh, I think they're a great, great marketing tool for you.

Dennis Collins:

Let me talk a little bit about customer client acquisition.

Dennis Collins:

I know you work closely with realtors.

Dennis Collins:

Uh, I have two realtors that I'm thinking of in my life that I know,

Dennis Collins:

you know, and have worked with.

Dennis Collins:

What is the best way for Tewes Lending to acquire clients?

Dennis Collins:

What's worked the best?

Brian Tewes:

Um, the best way I've been able to actually have

Brian Tewes:

a, a sit down with realtors.

Brian Tewes:

I mean, I, outside of the sphere of influence, I'd say probably

Brian Tewes:

90 percent of our business does come from real estate agents.

Brian Tewes:

Being able to sit down with them, whether it be over coffee, lunch, or heck, even

Brian Tewes:

a Zoom call I've done sometimes, is huge because sure I get to tell them about

Brian Tewes:

me, but more importantly, I get to learn about them and their business and I

Brian Tewes:

get to learn what is working for them.

Brian Tewes:

Who are they targeting?

Brian Tewes:

How are they targeting it?

Brian Tewes:

Are they doing open houses?

Brian Tewes:

Well, maybe we can join them there.

Brian Tewes:

Are they targeting Airbnb investors?

Brian Tewes:

Well, then I can teach them that we have an Airbnb investment loan.

Brian Tewes:

That's, I would say, probably the most successful piece is being able to have

Brian Tewes:

some one on one time or just be in front of a group of agents and teach them.

Brian Tewes:

Yeah, I'm a CE certified instructor, so I can teach the agents, give them some

Brian Tewes:

CE continued education credits and then right then and there I'm in front of

Brian Tewes:

10, 15, 20 agents where, okay, now Brian definitely knows this stuff and they

Brian Tewes:

have an opportunity to ask me questions.

Brian Tewes:

Um, and vice versa.

Brian Tewes:

So face to face time with real estate agents is probably the most successful

Brian Tewes:

part for me to acquire clients, my team and I do acquire a client.

Dennis Collins:

That's great.

Dennis Collins:

Uh, or you, you, you hit two principles of influence right

Dennis Collins:

there that I, Talk about a lot.

Dennis Collins:

Number one, the principle of authority.

Dennis Collins:

You're setting yourself up as the real estate mortgage authority and the

Dennis Collins:

videos do that reaching out and doing these little meetings with realtors.

Dennis Collins:

You are setting yourself up as the authority.

Dennis Collins:

And the second principle is the principle of liking.

Dennis Collins:

Um, you know, people do business with people they like, okay.

Dennis Collins:

And you reach out and touch people and do these one on ones and

Dennis Collins:

these face to face meetings to activate the principle of liking.

Dennis Collins:

There's no surprise to me.

Dennis Collins:

Why, you know, as you know, a lot of small businesses don't

Dennis Collins:

make it to their fourth year.

Dennis Collins:

There's no surprise to me how Tewes Lending has not

Dennis Collins:

only made it, but has grown.

Dennis Collins:

I look at your lineup when, when you started, I think

Dennis Collins:

there were one or two of you.

Dennis Collins:

Now, I think I count five or six people that are working with you,

Dennis Collins:

which obviously speaks to your growth.

Dennis Collins:

So thank you.

Dennis Collins:

Okay.

Dennis Collins:

As we wind this down, one, one quick question about customer experience.

Dennis Collins:

I know you believe in communication.

Dennis Collins:

You believe you believe in education and communication.

Dennis Collins:

Love it.

Dennis Collins:

And community involvement.

Dennis Collins:

And you just explained all that.

Dennis Collins:

Just give me a brief vision of what it would be like for me to

Dennis Collins:

be a customer of Tewes Lending.

Dennis Collins:

What, what are, what should I expect?

Dennis Collins:

How would I be treated as a customer?

Brian Tewes:

The very first thing that you would experience is either myself

Brian Tewes:

or someone from my team reaching out to you actually via text message and

Brian Tewes:

saying, Hey, Dennis, we were connected from Joe Schmo, and I wanted to, um,

Brian Tewes:

reach out to you, see if I could help you answer any questions you might have.

Brian Tewes:

What is a good time that works for you?

Brian Tewes:

And I don't call you out of the blue hoping that you're, you

Brian Tewes:

know, not recording a podcast.

Brian Tewes:

I'm sending you a text message, so I'm on your timeline, and I'm saying,

Brian Tewes:

what does your schedule look like?

Brian Tewes:

So I am, I'm accommodating to you and your schedule.

Brian Tewes:

So that's first.

Brian Tewes:

And then once we actually get on the phone, I'm asking you tons of questions.

Brian Tewes:

I want to hear your story.

Brian Tewes:

You don't hear much from me until the very end.

Brian Tewes:

I kind of let you kind of run the show and I'm I'm learning about you.

Brian Tewes:

From after that introduction call or that, um, I guess exploratory call.

Brian Tewes:

We'll call it, then I'm saying, okay, Dennis, Here's what we've

Brian Tewes:

got to do to accomplish your goal.

Brian Tewes:

We've got three steps we're going to tackle and it's, I

Brian Tewes:

need you to do an application.

Brian Tewes:

It takes three minutes.

Brian Tewes:

It's really simple.

Brian Tewes:

Then after the application, I need a few documents from you.

Brian Tewes:

It's not a long laundry list.

Brian Tewes:

It's really short.

Brian Tewes:

And then the third and final thing is we're going to double check your credit.

Brian Tewes:

So I'm outlining to you exactly what is going to happen in that order.

Brian Tewes:

And every single time I'm keeping it simple.

Brian Tewes:

I'm making it known that there's not going to be a whole lot of friction.

Brian Tewes:

I do not need a lot of your time.

Brian Tewes:

And then once you do these quick three things, you're done.

Brian Tewes:

So I make it very easy to understand of this is not going to take a whole lot

Brian Tewes:

of time, minimal effort, and that's it.

Brian Tewes:

And then once that minimal effort is taken care of, you rest assured knowing

Brian Tewes:

that we're going to take care of it.

Brian Tewes:

Once you accomplish those three steps, what we have a different

Brian Tewes:

conversation about, okay, if you're trying to purchase a property, what

Brian Tewes:

does that monthly payment look like?

Brian Tewes:

How much money do you actually want to put down?

Brian Tewes:

Where's that money coming from, et cetera.

Brian Tewes:

And then from there, assuming you have a real estate agent, you know, the fun part

Brian Tewes:

begins, you start shopping for the home.

Brian Tewes:

But even then.

Brian Tewes:

We are, we're following up with you, you know, we're checking in

Brian Tewes:

and say, Hey Dennis, happy Monday.

Brian Tewes:

Uh, did you have a chance to go look at homes this past weekend?

Brian Tewes:

If so, how was it?

Brian Tewes:

Were there any properties that you need a, you know, an estimated monthly payment on?

Brian Tewes:

Or if it's a Friday saying, Hey Dennis, happy Friday.

Brian Tewes:

Um, any homes you plan to look at this weekend?

Brian Tewes:

You want us to break down any payments for you?

Brian Tewes:

Because sometimes.

Brian Tewes:

We will have, uh, buyers come to us and say, yeah, can you show me what 123

Brian Tewes:

Main Street's going to cost and we'll give you the monthly payment and you'll

Brian Tewes:

say, oh, that, that's way too high.

Brian Tewes:

I'm not even going to bother going to look at it.

Brian Tewes:

Thank you for saving me the time.

Brian Tewes:

So we're, we're really big on that.

Brian Tewes:

I'm trying to make sure yourself and also the real estate agent you're

Brian Tewes:

working with don't waste any time.

Brian Tewes:

Um, and then once you do find the home, we're going to hold your hand,

Brian Tewes:

the entire process to the finish line.

Brian Tewes:

So that's just a little bit of a snippet of what you can expect.

Brian Tewes:

Um, as the client.

Dennis Collins:

I'll be, I'll be right over.

Dennis Collins:

I think I need to apply.

Dennis Collins:

I, I wasn't going to buy anything, but maybe I should, as you know,

Dennis Collins:

customer experience wins the day.

Dennis Collins:

And you have set up a very personal company business that has your

Dennis Collins:

characteristics, your warmth, your communication skills, your, your

Dennis Collins:

strategy, all the stuff that, that you, the founder and owner bring are

Dennis Collins:

now transferred to your customers.

Dennis Collins:

And it makes for a great customer experience.

Dennis Collins:

And, you know, we talk on this podcast a lot about that.

Dennis Collins:

You could be the customer experience kills everything else.

Dennis Collins:

The culture and the customer experience beats everything.

Dennis Collins:

And you have done that, Brian.

Dennis Collins:

One last thing as we close out, any words of advice for that budding

Dennis Collins:

entrepreneur, like the young Brian, who is not sure what to do, any words of

Dennis Collins:

advice, any words of encouragement or discouragement for those young folks

Dennis Collins:

that are trying to figure it out?

Brian Tewes:

Yeah, um.

Brian Tewes:

Man push through like it's it is a discovery in yourself.

Brian Tewes:

I mean, I have, I have tried and succeeded.

Brian Tewes:

I've tried and failed and sometimes what you think you want ends up not being it.

Brian Tewes:

You know, I'll give the example pieces of advice, but the example

Brian Tewes:

is, I thought I wanted to have a 15 to 20 person operation.

Brian Tewes:

I figured man, you know, first and foremost, that's going to be

Brian Tewes:

a huge impact in central Florida.

Brian Tewes:

Number two, The money is not going to be bad either.

Brian Tewes:

Um, but what I very quickly learned was I don't want to, I, and to, I don't

Brian Tewes:

know, have a better way to phrase this.

Brian Tewes:

I don't want to be in charge or leading or managing 15 to 20 people.

Brian Tewes:

That is a lot and you need a lot of specific qualities, characteristics,

Brian Tewes:

and that, I would say, working and leading with a team is by far the most

Brian Tewes:

difficult part of being an entrepreneur.

Brian Tewes:

So, if you are a solo entrepreneur, pros and cons, everything

Brian Tewes:

is on you, good or bad.

Brian Tewes:

If you have a team, then maybe you had a bad month, but your team had a great month

Brian Tewes:

and you're still okay, or vice versa.

Brian Tewes:

But man, it is extremely difficult to, uh, to constantly lead a team.

Brian Tewes:

It does not stop.

Brian Tewes:

It is a full time job.

Brian Tewes:

So I would say definitely going back to the advice is try things out.

Brian Tewes:

If you believe you want something, go for it.

Brian Tewes:

And then lo and behold, you might be right or you might be wrong.

Brian Tewes:

Either way, that's okay.

Brian Tewes:

Um, so that's, that's probably the biggest piece of advice I

Brian Tewes:

would say so far is go for it.

Dennis Collins:

Wow.

Dennis Collins:

That's enlightening.

Dennis Collins:

The, the, you know, we could do a whole nother podcast on managing or leading.

Dennis Collins:

What's are they the same or different?

Dennis Collins:

And I think you just defined it.

Dennis Collins:

They're different.

Dennis Collins:

When you have a staff, you have to manage.

Dennis Collins:

And lead when you're a leader, you lead and you know, that's that's a

Dennis Collins:

discussion we have with our small business owners all the time.

Dennis Collins:

Are you going to work in your business or on your business?

Dennis Collins:

And that's a decision that has to be made.

Dennis Collins:

Sounds like you've made it.

Dennis Collins:

What a joy, Brian.

Dennis Collins:

I thought I knew you well, but I didn't.

Dennis Collins:

I found out things today that I didn't know to deepen my respect

Dennis Collins:

and appreciation for what you do.

Dennis Collins:

I want to thank you for taking the time to be on Connect & Convert.

Dennis Collins:

Ladies and gentlemen, you've been listening to Brian Tewes,

Dennis Collins:

the founder and owner of Tewes Lending at Orlando, Florida.

Dennis Collins:

Brian, what's your contact information?

Dennis Collins:

How could somebody get in touch?

Dennis Collins:

Give us.

Brian Tewes:

Awesome.

Brian Tewes:

Thanks Dennis.

Brian Tewes:

So easiest ways to look up Brian Tewes on anywhere, social media,

Brian Tewes:

you're, you're going to come across either myself or my dad.

Brian Tewes:

So hopefully I'm the younger one.

Brian Tewes:

You look at the photos.

Brian Tewes:

Uh, but on, on Instagram, I'm Bri, the mortgage guy, so B R I, and then

Brian Tewes:

the mortgage guy, um, so I'm there.

Brian Tewes:

And then TewesLending, so T E W E S, if you look that up in, you know,

Brian Tewes:

any social media platform, uh, you'll find us, uh, and my, my direct email

Brian Tewes:

is brian, B R I A N, at TewesLending.

Brian Tewes:

com.

Brian Tewes:

Again, T E W E S, Lending.

Brian Tewes:

com.

Brian Tewes:

And feel free to reach out to me.

Brian Tewes:

Any, any questions.

Brian Tewes:

questions, ideas, scenarios.

Brian Tewes:

I love it.

Brian Tewes:

I live it every day and I would be happy to help anybody that I can.

Dennis Collins:

Well, again, thank you for your time.

Dennis Collins:

Thank you also for being so open and vulnerable with.

Dennis Collins:

With the answers.

Dennis Collins:

I mean, what a help it's been to me and to our listeners.

Dennis Collins:

So that wraps it up for this edition of Connect & Convert

Dennis Collins:

the sales accelerator podcast.

Dennis Collins:

We'll be back next week.

Dennis Collins:

Stay

Dennis Collins:

tuned.

Dennis Collins:

Mhm.

Dennis Collins:

Mhm.

Dennis Collins:

Yeah.

Dennis Collins:

Mhm.

Dennis Collins:

Mhm.

Dennis Collins:

Mhm.

About the Podcast

Show artwork for Connect & Convert: The Sales Accelerator Podcast
Connect & Convert: The Sales Accelerator Podcast
Insider Strategies for Small Business Sales Success

About your hosts

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Dennis Collins

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Paul Boomer

I help businesses grow up after they've grown their revenue. Think about that for a moment. You'll understand what I mean.